Microsoft Movies & TV needs to come to Android and iOS

Surface Laptop Studio Moviestv Source: Daniel Rubino / Windows Central

Microsoft has apps for streaming games to phones and using a virtual desktop on tablets. The company also has a vast library of other apps on iOS and Android. But there'south one glaring hole in the company's mobile lineup: the Microsoft Movies & TV app. If you purchase movies or Boob tube shows through the Microsoft Shop, yous can savour them on your Windows PC or Xbox console. Merely if y'all want to watch the content you've purchased on a mobile device, you're generally out of luck.

I'k certainly not the outset person to ask for Microsoft to bring Movies & Goggle box to iOS and Android, only the app just seems past due. Microsoft invests heavily into its Android and iOS apps but has just left one consumer service off those platforms. Movies Anywhere works with Microsoft Movies & Goggle box, but it has its limitations. For example, as a customer outside the U.s., I can't employ Movies Anywhere.

I bought the content, so let me lookout man information technology

Surface Laptop on desk Source: Windows Central

I purchase content through the Microsoft Store, so I want to be able to lookout it wherever and whenever I want. I accept Netflix, Amazon Prime, and Disney+ subscriptions, only when I desire to watch a brand-new film or just desire to have admission to a piece of media forever, I purchase it through the Microsoft Store.

To be transparent, I don't actually spend coin on most of my movies. I rack upwards Microsoft Rewards points and exchange them for gift cards. But Microsoft seems fine with that setup and lets me buy all sorts of things. I have a growing library of my favorite shows and films, and sometimes I want to watch them on my telephone.

In a world in which I can stream games to a phone, it's but odd that I tin't stream movies and TV shows to all of my devices.

Competitors are on iOS and Android, so why isn't Microsoft?

Amazon Prime Video Doctor Who Ba Source: Windows Fundamental

I first thought that there might be some sort of licensing limitation to having a Movies & TV app on iOS and Android. I don't think that'south the example, however, since Vudu and other streaming services manage to have apps on mobile devices and other major platforms. I imagine that Microsoft might accept to sort out some licensing agreements, only they have expert lawyers. I'm sure they could go over any hurdles.

While the flick and Tv industries are dissimilar, Microsoft had Groove Music on mobile devices back when Groove Music Laissez passer was a thing. That shows that Microsoft is capable of making content bachelor across different platforms.

Movies Anywhere doesn't help people outside of the United States

Movies Anywhere Source: Windows Central

For customers in the U.S., Microsoft Movies & TV is only 1 of many services that works with Movies Anywhere. People can buy content from Prime Video, Vudu, Google Play, and many other services and so lookout them across devices. That's all fine and dandy if you're in the U.S., only I'g non. In what might be news to Microsoft, there are, in fact, billions of people who are non in the U.s..

This wouldn't exist the first time that Microsoft didn't prioritize customers exterior the United States. Many mutter most Microsoft's U.S.-centric arroyo. I hope that isn't the example here, simply it's difficult to meet it from another angle.

Information technology's 2022. What'south Microsoft waiting for? Just allow me scout my content on all of my devices.

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